Author: Leslie Kraemer

Leslie Kraemer Insights, Trends

As shoppers become more mobile savvy, retailers face new realities.

According to a study recently released by Catalina (the POS couponing and loyalty behemoth), mobile savvy shoppers covet, in the following order: coupons/deals real-time coupons reminders of what’s on their shopping list from their mobile shopping…
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Leslie Kraemer Trends

The methodology behind TiVo’s Super Bowl Ad Report

TiVo, which has been tracking must-see Super Bowl moments and advertisements for a decade, has released its report on what viewers actually watched on Sunday. In case you missed it, here’s the link. Although the…
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Leslie Kraemer Insights

How the big names behind Super Bowl ad spending have changed over time

Super Bowl ads have now become a media event unto themselves, with ads to tease the ads, monthlong rollouts, relentless media coverage, and, here at our Charlotte marketing agency, an informal office pool on which ads…
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Leslie Kraemer Insights, Trends

Let’s face it … the Super Bowl is really about FOOD, not football

If you've ever been to a Super Bowl party, you understand how a big piece of the big appeal of the Big Game comes from the action on the table as much as the action…
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