Author: Leslie Kraemer

Leslie Kraemer Trends

Olive Garden hopes a new logo will add a little spice to its cucina

Olive Garden is well known as the restaurant chain of Italian-American fast casual dining cuisine, which touts an endless supply of bread sticks and salads. During an investor presentation this month, the owners announced that…
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Leslie Kraemer Insights, Trends

A smart way to make visual merchandising more shopable

At our charlotte marketing agency, we do a lot of visual merchandising for national retailers like Lowe's, Walmart, and Rite Aid – either directly for the retailer at the corporate level or for a consumer brand on behalf of…
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Leslie Kraemer Insights, Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…
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Leslie Kraemer Agency

Our Charlotte marketing agency had a blast at last night’s ADDY Awards Gala

Somewhere between the creamy pasta station, the well-choreographed show put on by Rob Hawse and his talented crew over at Crafted, and the raging afterparty at NoDa Brewery, the attending members of birdsong gregory had…
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