Category: Trends

Competitive Brand Compatibility

How many times do you see a family out to dinner that, instead of talking, are staring at their ipads, ipods, iphones, and whatever Game Boys are called these days? We live in a disruptive…

Marketing Jargon: why it’s bad and what you should say instead

The next time you feel the need to think outside the marketing box, shift a retail paradigm, or leverage a client’s core competency, by all means do so. Just make sure to communicate your intentions…

20 Facts You Probably Didn’t Know About America’s Favorite Retailer

The average U.S. family now spends more than $4000 a year at Walmart. In 2010, Walmart had revenues of 421 billion dollars. That amount was greater than the GDP of 170 different countries including Norway,…

A new model for mission based shopping trips and grocery retailers

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…