Category: Insights

Learning and Inspiration at Digital Summit 2019

Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this…

Xerox® Revolution NeverTear™ Sales Kit Design

Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTearâ„¢, needed a sales tool to…

Content Marketing that Cuts Through the Noise

Do you remember when business success depended on a company’s ability to sell products, influence prospects, inspire investors, build categories, grow market share, and drive revenue? Well all those things are still essential in today’s increasingly competitive globalized…

5 Reasons Direct Mail is More Effective Than Ever

Some say that direct mail is dead. It’s not. In fact, when used strategically, creative direct mail executions have been proven to attract attention, drive action, and move the needle on defined business goals. Here are…