Category: Insights

Leslie Kraemer Agency, Insights

Xerox® Revolution NeverTear™ Sales Kit Design

Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to…
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Phillip Atchison Insights

Content Marketing that Cuts Through the Noise

Do you remember when business success depended on a company’s ability to sell products, influence prospects, inspire investors, build categories, grow market share, and drive revenue? Well all those things are still essential in today’s increasingly competitive globalized…
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Temple Ruff Insights

5 Reasons Direct Mail is More Effective Than Ever

Some say that direct mail is dead. It’s not. In fact, when used strategically, creative direct mail executions have been proven to attract attention, drive action, and move the needle on defined business goals. Here are…
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charlotte branding agency
Temple Ruff Insights

Building the Annual Media Plan

As cooler weather sets in, one thing is definite: It’s time for the creation of an annual marketing plan. For most businesses, this means reflecting on the past year’s successes (and misses), as well as…
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