Category: Insights

charlotte branding agency

5 Steps For Better Internal Alignment

Our Charlotte marketing agency works with companies across different industries, but one thing remains the same: the interdepartmental bottleneck that can weaken or kill a marketing project. So how can marketers take the lead in shaping strategic direction across…
buick advertising

The Little Campaign That Could. Or Couldn’t?

When you think Buick, you picture your grandpa or dad’s old car that holds memories of you as a kid. GM is trying to change that. With the launch of their Experience the New Buick…
charlotte marketing

To Eat or Not To Eat? That is No Longer the Question.

Propelled by First Lady Michelle Obama in an effort to reduce America’s increasing obesity rates and related diseases – as we have all seen even here in Charlotte – Americans will now be able to…
proctor gamble olympics ad

P&G Knows Moms

Four years ago, Proctor&Gamble aired its first Thank You Mom campaign to coincide with the Olympics. With Mother’s Day coming up (don’t forget to send flowers), it seems appropriate to not only pay tribute to…