Category: Insights

charlotte marketing

To Eat or Not To Eat? That is No Longer the Question.

Propelled by First Lady Michelle Obama in an effort to reduce America’s increasing obesity rates and related diseases – as we have all seen even here in Charlotte – Americans will now be able to…
proctor gamble olympics ad

P&G Knows Moms

Four years ago, Proctor&Gamble aired its first Thank You Mom campaign to coincide with the Olympics. With Mother’s Day coming up (don’t forget to send flowers), it seems appropriate to not only pay tribute to…
charlotte marketing agency

Is AmazonSmile really something to smile at?

This year, Amazon launched a new program called AmazonSmile, which allows buyers to donate a small percentage of their purchase(s) to a charity, or charities, of their choice. The catch? Really, there isn’t one, unless…

5 Essential Steps For Effective B2B Social Media Marketing

There’s no shortage of social media campaigns in the B2C world, and stand-out efforts (like Coca-Cola’s Share a Coke campaign*) have succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking behind them. The business…