As cooler weather sets in, one thing is definite: It’s time for the creation of an annual marketing plan. For most businesses, this means reflecting on the past year’s successes (and misses), as well as…
Everybody loves to talk about the sales funnel and how to best align marketing efforts with a prospect’s journey from the wide rim of awareness to the narrow neck where deals are closed. But what happens after…
Just like Pepsi vs. Coke or Ford vs. GM, the battle between McDonald’s (NYSE: MCD) and Burger King represents one of the most closely-studied business rivalries in American history. For more than 60 years, McDonald’s has been the trailblazer…
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