Category: Insights

charlotte b2b marketing agency
Phillip Atchison Insights

Eight Customer Marketing Trends to Watch

Everybody loves to talk about the sales funnel and how to best align marketing efforts with a prospect’s journey from the wide rim of awareness to the narrow neck where deals are closed. But what happens after…
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Phillip Atchison Insights

The ABC’s of Content Marketing

Thanks, Martina!
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charlotte branding agency
Phillip Atchison Insights

McDonald’s Beloved Brand Isn’t Made In a Kitchen.

Just like Pepsi vs. Coke or Ford vs. GM, the battle between McDonald’s (NYSE: MCD) and Burger King represents one of the most closely-studied business rivalries in American history. For more than 60 years, McDonald’s has been the trailblazer…
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charlotte branding agency
Leslie Kraemer Insights

5 Steps For Better Internal Alignment

Our Charlotte marketing agency works with companies across different industries, but one thing remains the same: the interdepartmental bottleneck that can weaken or kill a marketing project. So how can marketers take the lead in shaping strategic direction across…
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