Category: Insights

branding agency charlotte
Leslie Kraemer Insights

Geico and the Martin Agency Everlasting Love

Wednesday is normally just any other day for most of us. It’s the middle of the workweek and usually pretty monotonous. That was until the Fall of 2013, when “hump day” took on a following that couldn’t be avoided…
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Charlotte branding agency
Phillip Atchison Insights

4 Content Marketing Resolutions for 2019

They say more than half of all New Year’s resolutions fail, but that’s likely due to people setting unrealistic goals. If you want to lose weight or drink less in the coming year, you’re facing…
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Leslie Kraemer Agency, Insights

Wrap your head around this punchy line of pillows.

Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…
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Temple Ruff Agency, Insights

Content Marketing Pointers from Digital Summit Charlotte

At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches…
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