Bank of AmericaAs a Charlottean who works at an uptown Charlotte marketing agency, I am inundated with bank corporate offices, none bigger than Bank of America. We see this logo and name on every block…
There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term…
As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I…
Last week, I was fortunate enough to attend ProMat 2019 in Chicago. With over 45,000 attendees (and growing), ProMat is one of the the leading supply chain and logistics trade show in North America. While…
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