Category: Insights

Phillip Atchison Insights

A B2B Brand Voice for People to People

There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term…
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Vanessa Nichols Agency, Insights, Inspiration

A Windy City Covered in Green

As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I…
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Leslie Kraemer Agency, Insights

ProMat 2019 – Where my Girls at?

Last week, I was fortunate enough to attend ProMat 2019 in Chicago. With over 45,000 attendees (and growing), ProMat is one of the the leading supply chain and logistics trade show in North America. While…
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Leslie Kraemer Agency, Insights

My Top Takeaways from ProMat 2019

As the agency partner for MHI, the organization that puts on two of North American’s premier supply chain trade shows, the birdsong gregory team recently spent some time in Chicago walking the floor and immersing…
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