Category: Insights

Phillip Atchison Insights, Trends

The Charlotte Food Truck Scene – A Great Example of Scarcity Marketing

Whether at the Friday night Plaza Midwood foodtruck scene, the Southend food truck rally, or Uptown during lunch time, our Charlotte advertising agency loves to sample the cuisine from these roving restaurants. And although the…
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Phillip Atchison Insights

5 Color Strategies For Brands and Retailers

1. Tell a story with color. Rather than simply selecting colors you like, it can be more effective to start with a theme and choose colors that represent that concept. For example, you could capture…
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Phillip Atchison Insights

The Psychology of Color at Retail

Color is the one major psychological influence that all retailers can wield. In fact, color can be everything to a successful store – especially if the palettes work well across the whole shop and complement…
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Leslie Kraemer Insights, Trends

Using Über-Thin Models May Be Hurting Your Brand

  Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
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