Category: Insights

Using Ãœber-Thin Models May Be Hurting Your Brand

  Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…

Top 5 Packaging Trends for 2013

2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…

What’s the Purpose of “Purpose Marketing?”

The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…

Positive Valentines Day Spending Trends Continue in 2013

Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…