Color is the one major psychological influence that all retailers can wield. In fact, color can be everything to a successful store – especially if the palettes work well across the whole shop and complement…
Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…
