Category: Insights

There’s no denying a shopper’s path to purchase is considerably different today than it was a decade ago. With the advent of smartphones, shopping apps, mobile coupons, and a plethora of other innovations, how can…

After years of criticizing physical stores as relics, some e-commerce giants are starting to realize that shoppers still enjoy the tactile experience of a real bricks-and-mortar location. EBay and Etsy are currently testing temporary stores,…

With 2013 right around the corner (Year of the Snake), it’s a great time to enhance your shopper marketing mix to better connect and inspire with today’s increasingly savvy consumers. Here are four trends birdsong…