Category: Insights

Positive Valentines Day Spending Trends Continue in 2013

Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…

Insights From a New 2012 Shopper Engagement Study

There’s no denying a shopper’s path to purchase is considerably different today than it was a decade ago. With the advent of smartphones, shopping apps, mobile coupons, and a plethora of other innovations, how can…

When Virtual Stores Go Bricks-and-Mortar

After years of criticizing physical stores as relics, some e-commerce giants are starting to realize that shoppers still enjoy the tactile experience of a real bricks-and-mortar location. EBay and Etsy are currently testing temporary stores,…

2013 Shopper Marketing Trends to Watch

With 2013 right around the corner (Year of the Snake), it’s a great time to enhance your shopper marketing mix to better connect and inspire with today’s increasingly savvy consumers. Here are four trends birdsong…