1. Tell a story with color. Rather than simply selecting colors you like, it can be more effective to start with a theme and choose colors that represent that concept. For example, you could capture…
Color is the one major psychological influence that all retailers can wield. In fact, color can be everything to a successful store – especially if the palettes work well across the whole shop and complement…
Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
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