Category: Insights

Competitive Brand Compatibility

How many times do you see a family out to dinner that, instead of talking, are staring at their ipads, ipods, iphones, and whatever Game Boys are called these days? We live in a disruptive…

3 tips for dimensionalizing your brand at retail

For a Charlotte shopper marketing agency like ours, the most critical moment is the point of decision – that time and place where a decision to purchase your brand and product is made. The inherent…

Your Mom uses Twitter

Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-34 year olds and…

Helping retailers think outside the planogram

As the world’s smallest shopper marketing agency, we’re always trying to reinvent the planogram for our retail clients: the fine art of mastering perfect product placement and staying one step ahead of the competition. This…