Category: Insights

3 tips for dimensionalizing your brand at retail

For a Charlotte shopper marketing agency like ours, the most critical moment is the point of decision – that time and place where a decision to purchase your brand and product is made. The inherent…

Your Mom uses Twitter

Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-34 year olds and…

Helping retailers think outside the planogram

As the world’s smallest shopper marketing agency, we’re always trying to reinvent the planogram for our retail clients: the fine art of mastering perfect product placement and staying one step ahead of the competition. This…

Retro packaging: how making the old NEW helps retailers drive basket size

It doesn’t take a shopper marketing agency to know that all things vintage and retro have a voracious consumer base. And over the last couple of years, it seems as though consumer-product companies are hoping…