Category: Insights

Phillip Atchison Insights

Your Mom uses Twitter

Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-34 year olds and…
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Leslie Kraemer Insights

Helping retailers think outside the planogram

As the world’s smallest shopper marketing agency, we’re always trying to reinvent the planogram for our retail clients: the fine art of mastering perfect product placement and staying one step ahead of the competition. This…
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Phillip Atchison Insights, Inspiration

Retro packaging: how making the old NEW helps retailers drive basket size

It doesn’t take a shopper marketing agency to know that all things vintage and retro have a voracious consumer base. And over the last couple of years, it seems as though consumer-product companies are hoping…
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Phillip Atchison Insights, Trends

A new model for mission based shopping trips and grocery retailers

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…
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