Category: Agency

Leslie Kraemer Agency, Insights

Wrap your head around this punchy line of pillows.

Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…
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Temple Ruff Agency, Insights

Content Marketing Pointers from Digital Summit Charlotte

At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches…
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Temple Ruff Agency, Insights, Inspiration

Learning and Inspiration at Digital Summit 2019

Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this…
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Leslie Kraemer Agency, Insights

Xerox® Revolution NeverTear™ Sales Kit Design

Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to…
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