Increasing Our Brand Experience with a Custom Scent

A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual. Thus was born the birdsong gregory custom candle! The sense of smell is so incredibly powerful and can affect our mood, spark memories, and even improve our cognition. To add this underutilized sensory dimension to our physical environment, we connected with The Archives Candles to help us identify what our new brand smells like.

The result? Bright notes of lemongrass to spark fresh ideas, deep notes of cedar to help us relax, and fresh notes of mint to energize our team. We then chose mini paint cans and a custom soft-touch label for that additional tactile sense touchpoint, and voila! The bg candle was born.

With Christmas right around the corner, we want to give a shout out to Travis and Emily Bucholtz, the husband and wife duo at The Archives candles. They are amazing local partners who focus on candle making for a cause. They create small-batch soy candles that are not only healthier to consume, but also donate a portion of their profits to support local foster families in Mecklenburg County. We love partnering with CLT creatives who care about their craft and create with a bigger purpose in mind.



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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]