We had a great time at the Charlotte AAAwards (formerly known as – and still called by everyone who attends – the ADDYs). Our crew enjoyed mingling with Charlotte’s creative class on top of a…
Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…
At Digital Summit Charlotte, I had the pleasure of attending a presentation by Shana Sullivan of Vertical Measures. As a project manager and trainer, Shana leads a range of digital-centric initiatives, as well as teaches…
Providing innovative brand solutions requires constant learning. At bg, we work to stay on top of consumer, technological, and other marketplace trends that define (and likewise, evolve) the B2B and B2C spaces. Part of this…
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