Author: Phillip Atchison

Phillip Atchison Insights, Trends

Grocery retailers: making the shift from category-management to consumer-centric

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…
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Phillip Atchison Inspiration, Trends

Why some Packaging Design looks better on the rocks …

Commissioned to create a series of vector illustrations to capture the “PRIDE of MEXICO,” renown brand illustrator Orlando Arocena created a special series of limited edition bottles for Jose Cuervo, the largest selling tequila brand in…
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Phillip Atchison Insights

Your Mom uses Twitter

Comscore Media Metrix have come up some fascinating demographic data about Twitter users. 18-24 year olds are 12% less likely than average to visit Twitter (Index of 88). It is the 25-34 year olds and…
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Phillip Atchison Trends

20 Facts You Probably Didn’t Know About America’s Favorite Retailer

The average U.S. family now spends more than $4000 a year at Walmart. In 2010, Walmart had revenues of 421 billion dollars. That amount was greater than the GDP of 170 different countries including Norway,…
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