Phillip Atchison, Author at birdsong gregory

The emotional holiday shopper and 4 ways grocery retailers can take advantage

Beyond the seasonal hunt for the perfect present, the average holiday supermarket shopper goes through a remarkable transformation. People who have been shopping on autopilot, buying the same products habitually week-in and week-out suddenly change…

Phillip Atchison Agency, Insights

Can neuromarketing play a role in shopper marketing? We think so.

Ask a shopper what conditions will most likely make her buy something, and she will probably focus on the obvious – product choice, good value, or convenience. But in many cases, she won’t be able…

Phillip Atchison Agency, Insights, Trends

This year’s top 50 U.S. retail brands – holistic, always open, and customer-centric.

Interbrand has released its 2013 list of the world’s Best Retail Brands, and a couple of local retailers continue to climb up the rankings. Lowe’s Home Improvement, a long-time client of our Charlotte marketing agency,…

Phillip Atchison Insights, Trends

Grocery retailers: making the shift from category-management to consumer-centric

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…

Author: Phillip Atchison

The emotional holiday shopper and 4 ways grocery retailers can take advantage

Can neuromarketing play a role in shopper marketing? We think so.

This year’s top 50 U.S. retail brands – holistic, always open, and customer-centric.

Grocery retailers: making the shift from category-management to consumer-centric

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