Author: Phillip Atchison

Phillip Atchison Trends

You’re looking at a retailer’s most important brand touchpoint

If you work in the retail industry and haven’t read the The Good Jobs Strategy, by Zeynep Ton, a business professor at M.I.T.’s Sloan School of Management, then please do. It clarifies, expounds upon, and validates…
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Phillip Atchison Insights

The emotional holiday shopper and 4 ways grocery retailers can take advantage

Beyond the seasonal hunt for the perfect present, the average holiday supermarket shopper goes through a remarkable transformation. People who have been shopping on autopilot, buying the same products habitually week-in and week-out suddenly change…
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Phillip Atchison Agency, Insights

Can neuromarketing play a role in shopper marketing? We think so.

Ask a shopper what conditions will most likely make her buy something, and she will probably focus on the obvious – product choice, good value, or convenience. But in many cases, she won’t be able…
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Phillip Atchison Agency, Insights, Trends

This year’s top 50 U.S. retail brands – holistic, always open, and customer-centric.

Interbrand has released its 2013 list of the world’s Best Retail Brands, and a couple of local retailers continue to climb up the rankings.  Lowe’s Home Improvement, a long-time client of our Charlotte marketing agency,…
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