Author: Phillip Atchison

Phillip Atchison Insights, Trends

Why are honest brand slogans so hard to find?

You don’t have to work at a Charlotte marketing agency to understand the glib prevalence of advertising slogans. From the sides of buses to the bottom of urinals, today’s consumer encounters hundreds of short, pithy…
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Phillip Atchison Trends

If you like British period drama, you’ll LOVE the Downton Abbey product line

Either way, fans of Masterpiece Theater can now act on their affinity for sumptuous Edwardian style and bring a piece of Lady Mary home with them. Gareth Neam, the executive producer of everyone’s favorite British period…
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Phillip Atchison Trends

Today’s consumer buying less … and has been since 1947.

When it comes consumer demand for tangible goods, our Charlotte marketing agency works with a number of national retailers, including Food Lion, Lowe's Home Improvement, Rack Room Shoes, etc. Not surprisingly, our clients face increasing…
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Phillip Atchison Inspiration

Anyone Know Which Charlotte Marketing Agency Helped (Mis)name Downtown in the late 1980s?

Anyone? Because prior to the late 1980's, before a city funded Charlotte ad agency was tasked with building the Charlotte brand, it was called "Downtown." Which makes sense, since (everywhere but in Charlotte) the term…
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