Author: Phillip Atchison

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…

Looking for an easy way to curb your social media addiction?

You probably won’t find this device on the shelf anytime soon, but this fake invention definitely offers an amusing solution to cure one’s social media addiction. Coca-Cola wants you to put your phone down and get…

Time for Charlotte advertising agencies to go head to head

It's award season again here in the greater Charlotte metro area, and on this Thursday evening a rowdy mix of brains, athletes, basket cases, princesses, and criminals (thank you Breakfast Club) will get together for…

Why consumers no longer care about brands – and what you can do about it

As a follow up to what Leslie, the creative director of our Charlotte ad agency, posted this morning, here’s an approach we use to help our clients remain relevant in the lives (and minds) of…