Author: Phillip Atchison

Phillip Atchison Insights

Why consumers no longer care about brands – and what you can do about it

As a follow up to what Leslie, the creative director of our Charlotte ad agency, posted this morning, here’s an approach we use to help our clients remain relevant in the lives (and minds) of…
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Phillip Atchison Trends

Why marketing to children has gotten WAY out of hand

As a Charlotte marketing agency, we typically help brands and retailers connect with adult consumers, not children. This hasn’t been a conscious decision – more a function of circumstances and opportunities. Which is probably a…
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Phillip Atchison Insights, Trends

POPAI Shopper Marketing Trends: 2013 vs. 2014

Back in 2013, our Charlotte marketing agency was intrigued to see whether the ten retail and shopper marketing trends that POPAI (Point of Purchase Advertising International) put out would come to fruition. In a nice gesture of…
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Phillip Atchison Insights, Trends

8 reasons why retailers who sell to the middle class should be VERY worried

In the wake of the worst recession in 50 years, there’s little doubt that the American middle class (the 40% of households with annual incomes between $50,000 and $140,000 a year) is in distress. Even…
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