Author: Phillip Atchison

Phillip Atchison Trends

Why marketing to children has gotten WAY out of hand

As a Charlotte marketing agency, we typically help brands and retailers connect with adult consumers, not children. This hasn’t been a conscious decision – more a function of circumstances and opportunities. Which is probably a…
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Phillip Atchison Insights, Trends

POPAI Shopper Marketing Trends: 2013 vs. 2014

Back in 2013, our Charlotte marketing agency was intrigued to see whether the ten retail and shopper marketing trends that POPAI (Point of Purchase Advertising International) put out would come to fruition. In a nice gesture of…
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Phillip Atchison Insights, Trends

8 reasons why retailers who sell to the middle class should be VERY worried

In the wake of the worst recession in 50 years, there’s little doubt that the American middle class (the 40% of households with annual incomes between $50,000 and $140,000 a year) is in distress. Even…
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Phillip Atchison Insights, Trends

Why are honest brand slogans so hard to find?

You don’t have to work at a Charlotte marketing agency to understand the glib prevalence of advertising slogans. From the sides of buses to the bottom of urinals, today’s consumer encounters hundreds of short, pithy…
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