Author: Phillip Atchison

Buy one, get one: the psychology behind the BOGO

I don’t buy 10 cartons of Yoplait because I can’t (won’t) eat 10 cartons of yogurt before they go bad. I’m lucky if I can eat my way to the bottom of one carton. So…

A funny Canadian political ad campaign for “anybody but …”

In case you don’t follow Canadian politics, Rob Ford, the embattled Toronto mayor is running for re-election, and apparently, has a good chance of winning — despite being caught on camera smoking what appears to…

Top 10 Legal Defenses for Mayor Cannon

In light of the recent allegations leveled against the Queen City’s new mayor, the copywriting department at our Charlotte ad agency took a short break from client work to respond with this satirical and fictional…

10 things we learned at EuroShop 2014, the world’s biggest retail trade fair

This year at Düsseldorf’s EuroShop, the massive (triennial? — next one is in 2017) Global Retail Trade Fair, there were over 2.200 exhibitors from 57 countries spread across 16 halls. To give this year’s event a…