Author: Phillip Atchison

Phillip Atchison Inspiration, Trends

The Breakfast Wars. And how did this ad ever get past the legal department?

Wow. At our Charlotte marketing agency, we dread the point at which work gets “run by legal.” It seems corporate counsel at most companies functions like a bobble head doll … whose head only goes…
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Phillip Atchison Insights

Buy one, get one: the psychology behind the BOGO

I don’t buy 10 cartons of Yoplait because I can’t (won’t) eat 10 cartons of yogurt before they go bad. I’m lucky if I can eat my way to the bottom of one carton. So…
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Phillip Atchison Inspiration

A funny Canadian political ad campaign for “anybody but …”

In case you don’t follow Canadian politics, Rob Ford, the embattled Toronto mayor is running for re-election, and apparently, has a good chance of winning — despite being caught on camera smoking what appears to…
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Phillip Atchison Insights

Top 10 Legal Defenses for Mayor Cannon

In light of the recent allegations leveled against the Queen City’s new mayor, the copywriting department at our Charlotte ad agency took a short break from client work to respond with this satirical and fictional…
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