Author: Leslie Kraemer

charlotte marketing agency
Leslie Kraemer Agency

London Calling …

This week a few lucky members of our Charlotte marketing agency’s retail practice group will be attending one of the world’s largest retail trade fairs across the pond in London – the Retail Design Expo. This exciting European show…
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charlotte marketing agency
Leslie Kraemer Trends

What Do Advance Reservations, New Construction, And Digital Marketing Have In Common?

Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that digital marketing is no longer a niche channel. According to Yvonne Genovese, Group Vice President at Gartner, “There is little doubt that digital marketing…
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Leslie Kraemer Inspiration

Need a Gorgeous Photorealistic Room Scene? Don’t shoot!

With a number of Lowe’s suppliers as clients, we have to help them move quickly on image requests (like the room scene above). And given the many benefits that computer-generated imagery (CGI) can bring both creatively and…
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Leslie Kraemer Inspiration

A Hugely Influential Typeface Designer Leaves Us, But His Characters Live On.

The Swiss typeface designer Adrian Frutiger passed away over the weekend, (you can read the New York Times obituary here). Throughout Frutiger’s prolifiic career, he created more than forty different typefaces that were widely praised for their…
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