Leslie Kraemer, Author at birdsong gregory

5 Documentaries Every Designer and Art Director Should See

1. Helvetica If you know the difference between a typeface and a font, then you’ll love this documentary about the world’s most inescapable typeface: Helvetica. Directed by Gary Hustwit, the film celebrates Helvetica’s history, the…

Leslie Kraemer Inspiration

Who Says an Annual Report Can’t Be a Piece of Art?

Great annual report design requires a combination of clear financial reporting, interesting infographics, concise content structure, and a good printer. It also has to have strong visual interest. So while annual reports are often seen by…

Leslie Kraemer Inspiration

NYC & Co. Extends Tourism Campaign to 10 New Neighborhoods

Last October, New York City’s tourism agency, NYC & Co. released a series of retro-styled posters by artist Remko Heemskerk highlighting areas like Long Island City (“Where Art Goes for Fresh Air”) and Dumbo (“Manhattan Looks Better From Here”).…

Leslie Kraemer Inspiration

The Laziest Ad Ever Made

Welcome to the era of the wearable device. With a rapidly growing industry, giants like Apple and Nike are leading the way, while lesser-known companies like Withings and Basis are in hot pursuit. There are currently dozens…

Author: Leslie Kraemer

5 Documentaries Every Designer and Art Director Should See

Who Says an Annual Report Can’t Be a Piece of Art?

NYC & Co. Extends Tourism Campaign to 10 New Neighborhoods

The Laziest Ad Ever Made

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