Author: Leslie Kraemer

Leslie Kraemer Insights

5 Essential Steps For Effective B2B Social Media Marketing

There’s no shortage of social media campaigns in the B2C world, and stand-out efforts (like Coca-Cola’s Share a Coke campaign*) have succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking behind them. The business…
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Leslie Kraemer Trends

Annual Report Design Best Practices: Think in Chunks

Shopify is a fully managed commerce platform that helps online businesses establish themselves and provides retail point-of-sale systems for both online and offline companies. Shopify’s core features include the ability to manage products, inventory, customers, orders and discounts. Founded in…
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ad agency charlotte
Leslie Kraemer Inspiration

5 Documentaries Every Designer and Art Director Should See

1. Helvetica If you know the difference between a typeface and a font, then you’ll love this documentary about the world’s most inescapable typeface: Helvetica. Directed by Gary Hustwit, the film celebrates Helvetica’s history, the…
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annual report design agency
Leslie Kraemer Inspiration

Who Says an Annual Report Can’t Be a Piece of Art?

Great annual report design requires a combination of clear financial reporting, interesting infographics, concise content structure, and a good printer. It also has to have strong visual interest. So while annual reports are often seen by…
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