Author: Leslie Kraemer

charlotte marketing agency

Seventh Generation brings Mommy Marketing to NYC Airports

It’s no secret among retail brands that moms are the gateway to sales. No only do women make 85% of purchasing decisions in a household, but when that women is also a mom, she’s buying for the baby, the…
marketing agency charlotte nc

How To Experience the Overview Effect Without Leaving Earth

It’s easy. Just go to this site and enjoy the profound perspective that has, until fairly recently, only been available to astronauts. Filled with breathtaking images of our planet taken from space, this online visual project was…
birdsong gregory

Get the White Paper: 4 Affordable Marketing Research Methods

Let’s be honest. Marketing isn’t about your company’s products or services. It’s about shaping perceptions, fighting to break through the clutter, and figuring out a way to stay top of mind. To help determine what attitudes and perceptions your…

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…