Author: Leslie Kraemer

5 Steps To A Successful Channel Partnership

If you’re looking to capture a greater share of today’s increasingly competitive global marketplace, channel partnerships present a highly profitable opportunity for your company. By leveraging a sales force other than your own, you can develop…
charlotte branding agency

5 Steps For Better Internal Alignment

Our Charlotte marketing agency works with companies across different industries, but one thing remains the same: the interdepartmental bottleneck that can weaken or kill a marketing project. So how can marketers take the lead in shaping strategic direction across…
charlotte marketing agency

London Calling …

This week a few lucky members of our Charlotte marketing agency’s retail practice group will be attending one of the world’s largest retail trade fairs across the pond in London – the Retail Design Expo. This exciting European show…
charlotte marketing agency

What Do Advance Reservations, New Construction, And Digital Marketing Have In Common?

Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that digital marketing is no longer a niche channel. According to Yvonne Genovese, Group Vice President at Gartner, “There is little doubt that digital marketing…