Author: Leslie Kraemer

Leslie Kraemer Agency, Insights

Wrap your head around this punchy line of pillows.

Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…
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Leslie Kraemer Agency, Insights

Xerox® Revolution NeverTear™ Sales Kit Design

Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to…
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Leslie Kraemer Trends

5 Steps To A Successful Channel Partnership

If you’re looking to capture a greater share of today’s increasingly competitive global marketplace, channel partnerships present a highly profitable opportunity for your company. By leveraging a sales force other than your own, you can develop…
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charlotte branding agency
Leslie Kraemer Insights

5 Steps For Better Internal Alignment

Our Charlotte marketing agency works with companies across different industries, but one thing remains the same: the interdepartmental bottleneck that can weaken or kill a marketing project. So how can marketers take the lead in shaping strategic direction across…
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