Author: Leslie Kraemer

cgi photography

Need a Gorgeous Photorealistic Room Scene? Don’t shoot!

With a number of Lowe’s suppliers as clients, we have to help them move quickly on image requests (like the room scene above). And given the many benefits that computer-generated imagery (CGI) can bring both creatively and…

A Hugely Influential Typeface Designer Leaves Us, But His Characters Live On.

The Swiss typeface designer Adrian Frutiger passed away over the weekend, (you can read the New York Times obituary here). Throughout Frutiger’s prolifiic career, he created more than forty different typefaces that were widely praised for their…

5 Essential Steps For Effective B2B Social Media Marketing

There’s no shortage of social media campaigns in the B2C world, and stand-out efforts (like Coca-Cola’s Share a Coke campaign*) have succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking behind them. The business…

Annual Report Design Best Practices: Think in Chunks

Shopify is a fully managed commerce platform that helps online businesses establish themselves and provides retail point-of-sale systems for both online and offline companies. Shopify’s core features include the ability to manage products, inventory, customers, orders and discounts. Founded in…