Author: Leslie Kraemer

My Top Takeaways from ProMat 2019

As the agency partner for MHI, the organization that puts on two of North American’s premier supply chain trade shows, the birdsong gregory team recently spent some time in Chicago walking the floor and immersing…
branding agency charlotte

Geico and the Martin Agency Everlasting Love

Wednesday is normally just any other day for most of us. It’s the middle of the workweek and usually pretty monotonous. That was until the Fall of 2013, when “hump day” took on a following that couldn’t be avoided…

ADDYs in the House!

We had a great time at the Charlotte AAAwards (formerly known as – and still called by everyone who attends – the ADDYs). Our crew enjoyed mingling with Charlotte’s creative class on top of a…

Wrap your head around this punchy line of pillows.

Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…