You’re planning a surprise birthday party. It’s time to invite your husband’s family and friends. What’s the first thing you do? Create a list… Who are you inviting? Where are they? How do you get…
Robert Shiller, a Nobel laureate in economics and Sterling Professor of Economics at Yale, has for years urged his colleagues to consider how popular narratives influence booms, bubbles, recessions, and other economic events. In a discipline predicated…
The right brand voice can make all the difference in how people experience and feel about your business. It will enhance and reinforce your positioning in subtle yet critical ways. And it will help close…
Bank of AmericaAs a Charlottean who works at an uptown Charlotte marketing agency, I am inundated with bank corporate offices, none bigger than Bank of America. We see this logo and name on every block…
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