Author: Leslie Kraemer

branding agency charlotte
Leslie Kraemer Insights

Geico and the Martin Agency Everlasting Love

Wednesday is normally just any other day for most of us. It’s the middle of the workweek and usually pretty monotonous. That was until the Fall of 2013, when “hump day” took on a following that couldn’t be avoided…
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Leslie Kraemer Agency, Inspiration, Uncategorized

ADDYs in the House!

We had a great time at the Charlotte AAAwards (formerly known as – and still called by everyone who attends – the ADDYs). Our crew enjoyed mingling with Charlotte’s creative class on top of a…
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Leslie Kraemer Agency, Insights

Wrap your head around this punchy line of pillows.

Challenge: Although we spend a third of our lives with our head resting on one, sleeping pillows are not a very complex buying decision, and consumers rarely evince strong brand loyalty to one white fluffy…
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Leslie Kraemer Agency, Insights

Xerox® Revolution NeverTear™ Sales Kit Design

Challenge: Restaurants, hotels, and other “harsh” business settings require printed materials that can stand up to rough handling and repeated use. Our client Domtar, the supplier of Xerox® Revolution NeverTear™, needed a sales tool to…
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