Author: Leslie Kraemer

The Progenitor of Postmodern Design

The term “postmodernism” was first coined to describe architectural designs that amplify and distort established code. It was originally a reaction to modernism – a cultural movement which had become increasingly rigid and inflexible, and…

Positive Valentines Day Spending Trends Continue in 2013

Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…

The Role of Social Media in a B2B Marketing Campaign

While fun creative social media campaigns in the B2C space always seem to get a lot of attention (and win a lot of awards), it turns out that a large number of B2B companies are…

Social Shopping: the Continuous Evolution of Online Shopper Marketing

In 2012 we saw social media and ecommerce evolve together in many unique ways, and at birdsong gregory, our shopper marketing agency expects that to increase in 2013. Consider how a site like Fancy lets…