International branding expert Martin Lindstrom stops by our Charlotte ad agency for a chat
We were very excited to spend some time with Martin Lindstrom recently discussing a potential new engagment for a regional retailer. Martin is providing his retail and branding expertise and experience to the client, and, hopefully, birdsong gregory will have the opportunity to bring the brand to life online, at the shelf, and at every relevant touch point in between.
If you’ve never read any of Martin’s books or heard him speak, make it a priority. His pioneering research in neuromarketing and the role that sensory stimlulation plays in a retail environment has had a strong influence on our agency’s work (e.g., the world’s first scented billboard)
Martin is a Danish author and a Time Magazine Influential 100 Honoree, whose books include Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, and Brand Sense – Sensory Secrets Behind the Stuff We Buy.