Leslie Kraemer, Author at birdsong gregory

When You Think Outside the Box, You Don’t Hit Your Head

Although the advertising industry no longer mirrors the world of Mad Men and Don Draper, there are still a number of perks. Sometimes those perks include ‘Summer Fridays’ and fancy client lunches, and sometimes it’s…

Leslie Kraemer Inspiration, Trends

A map of the most famous brand from every state

Bank of America is North Carolina. Denny’s is South Carolina. AOL is Virginia. Apple is California. Here’s a map of the U.S. by each state’s most famous company by where the company was founded. Choosing…

Leslie Kraemer Insights

Small regional grocery store chain has big aspirations for a mobile shopping app

If you spend time working in the retail grocery industry or listening to digital strategists at shopper marketing agencies, you’ll hear a lot about the penetration of mobile devices and the transformative power of mobile…

Leslie Kraemer Insights, Trends

Turns out money CAN buy happiness (but only if we spend it the right way).

In their new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton draw on years of quant/qual research to explain how we can transform cash into contentment – but only if…

Author: Leslie Kraemer

When You Think Outside the Box, You Don’t Hit Your Head

A map of the most famous brand from every state

Small regional grocery store chain has big aspirations for a mobile shopping app

Turns out money CAN buy happiness (but only if we spend it the right way).

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