Author: Leslie Kraemer

3 tips for dimensionalizing your brand at retail

For a Charlotte shopper marketing agency like ours, the most critical moment is the point of decision – that time and place where a decision to purchase your brand and product is made. The inherent…

Marketing Jargon: why it’s bad and what you should say instead

The next time you feel the need to think outside the marketing box, shift a retail paradigm, or leverage a client’s core competency, by all means do so. Just make sure to communicate your intentions…

Helping retailers think outside the planogram

As the world’s smallest shopper marketing agency, we’re always trying to reinvent the planogram for our retail clients: the fine art of mastering perfect product placement and staying one step ahead of the competition. This…

Monkeys, elephants, and cows! Oh my!!

I’m headed over to our talented friends at the The Groundcrew Recording Studios to lay down audio tracks for some fun in-store touchpoints that are part of an integrated October rebrand for a big Carolina retailer.…