Category: Trends

Say hello to the Mandroid – Old Spice’s newest pitchman

With a comically crude humanoid reminiscent of something the Jawas on Tatooine might have assembled, the Old Spice “Mandroid” will be popping up in a variety of channels this summer to promote what might be the first…

Another online retailer gets real with brick and mortar

Birchbox, the previously online retailer that sends monthly beauty and grooming sample boxes to more than 800,000 subscribers, is opening its first store today in Manhattan. In case you’re not familiar with the service, Birchbox…

Remember when a store was a place where you just bought things?

Obviously, you can still find plenty of good old-fashioned retailers where the sum of the experience is almighty commerce. From the dusty disarray of a big box merchant’s “stack ’em high, let ’em fly” environment to the glass…

A Global Packaging Design Agency Plants a Flag in Charlotte

At birdsong gregory, we’ve known for years that Charlotte is a great location from which to find and support North American CPG clients. With a bunch of retailer and manufacturer brands already headquartered here in…