Category: Trends

Social Media Thanks Moms

We live in a society of social media. It’s how we get our news and entertainment. It’s how we stay in touch with friends and family. And it’s become a part of our career progression…

The World Cup offers big marketing opportunities – with even bigger challenges

Let’s face it. When it comes to global marketing opportunities, the World Cup makes the Super Bowl look like a high school football playoff game. This year, 108 million people watched the Super Bowl. During…

5 green packaging trends that are here to stay

Looming climate change global environmental instability are becoming nearly impossible to ignore these days, and consumers have taken notice. With demand for sustainably-conscious products and product packaging constantly increasing, retail brands from Coke to Calgon have begun to…

The Breakfast Wars. And how did this ad ever get past the legal department?

Wow. At our Charlotte marketing agency, we dread the point at which work gets “run by legal.” It seems corporate counsel at most companies functions like a bobble head doll … whose head only goes…