Category: Trends

Phillip Atchison Insights, Trends

Why are honest brand slogans so hard to find?

You don’t have to work at a Charlotte marketing agency to understand the glib prevalence of advertising slogans. From the sides of buses to the bottom of urinals, today’s consumer encounters hundreds of short, pithy…
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Leslie Kraemer Insights, Trends

Let’s face it … the Super Bowl is really about FOOD, not football

If you've ever been to a Super Bowl party, you understand how a big piece of the big appeal of the Big Game comes from the action on the table as much as the action…
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Phillip Atchison Trends

If you like British period drama, you’ll LOVE the Downton Abbey product line

Either way, fans of Masterpiece Theater can now act on their affinity for sumptuous Edwardian style and bring a piece of Lady Mary home with them. Gareth Neam, the executive producer of everyone’s favorite British period…
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Leslie Kraemer Inspiration, Trends

Iconic American hardware manufacturer brand gets new look and feel

The US power tool brand Black & Decker unveiled a dramatic new look a few days ago, and the opinions among our designers and art directors span an ambivalent spectrum. Some members of our Charlotte…
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