Category: Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…

Why marketing to children has gotten WAY out of hand

As a Charlotte marketing agency, we typically help brands and retailers connect with adult consumers, not children. This hasn’t been a conscious decision – more a function of circumstances and opportunities. Which is probably a…

As shoppers become more mobile savvy, retailers face new realities.

According to a study recently released by Catalina (the POS couponing and loyalty behemoth), mobile savvy shoppers covet, in the following order: coupons/deals real-time coupons reminders of what’s on their shopping list from their mobile shopping…