Category: Trends

Leslie Kraemer Insights, Trends

A smart way to make visual merchandising more shopable

At our charlotte marketing agency, we do a lot of visual merchandising for national retailers like Lowe's, Walmart, and Rite Aid – either directly for the retailer at the corporate level or for a consumer brand on behalf of…
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Leslie Kraemer Insights, Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…
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Phillip Atchison Insights, Trends

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…
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Phillip Atchison Trends

Why marketing to children has gotten WAY out of hand

As a Charlotte marketing agency, we typically help brands and retailers connect with adult consumers, not children. This hasn’t been a conscious decision – more a function of circumstances and opportunities. Which is probably a…
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