Category: Insights

Leslie Kraemer Insights

The Power of a Strong Brand Narrative

Robert Shiller, a Nobel laureate in economics and Sterling Professor of Economics at Yale, has for years urged his colleagues to consider how popular narratives influence booms, bubbles, recessions, and other economic events. In a discipline predicated…
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Charlotte branding agency
Phillip Atchison Agency, Insights, Inspiration

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…
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birdsong gregory
Leslie Kraemer Agency, Insights

Why Your Brand Needs a Good Tone of Voice

The right brand voice can make all the difference in how people experience and feel about your business. It will enhance and reinforce your positioning in subtle yet critical ways. And it will help close…
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Leslie Kraemer Agency, Insights

The Pros and Cons of Logo Loyalty

Bank of AmericaAs a Charlottean who works at an uptown Charlotte marketing agency, I am inundated with bank corporate offices, none bigger than Bank of America. We see this logo and name on every block…
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