Category: Insights

From Red Hot Irons to Subtle Line Forms

Check out the power of branding in the new 2022 Annual Logo Trend Report. Remember those old Westerns where cowboys pulled a hot iron from the fire and branded cattle? While livestock branding today involves…

bg for the Win!

Cheers to bg for going 4 for 4 in this year’s ARC Awards, winning a gold, two silvers, and one honors in the world’s premier annual report competition. Congrats to our talented corp com team and…

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…