Category: Insights

Phillip Atchison Agency, Insights, Inspiration

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
Continue Reading
Phillip Atchison Insights, Inspiration

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
Continue Reading
Charlotte marketing agency
Leslie Kraemer Insights, Inspiration

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…
Continue Reading
Phillip Atchison Agency, Insights

How to Build a Brand for the New World

As fall approaches, the national mood and the global pandemic don’t seem to be improving anytime soon. The big questions we were collectively trying to answer back in the spring still don’t have answers. How…
Continue Reading

What's your problem?

Tell us about it

Newsletter

715 North Church Street – Suite 101, Charlotte, NC 28202•704.332.2299•[email protected]