At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…
As fall approaches, the national mood and the global pandemic don’t seem to be improving anytime soon. The big questions we were collectively trying to answer back in the spring still don’t have answers. How…