Author: Phillip Atchison

our marketing agency charlotte thinks baby boomers will continue to enjoy yard work and outdoor power equipment
Phillip Atchison Trends

Baby Boomers and the Downsizing Myth

The Gen Xers at our Charlotte marketing agency have been doing some extensive secondary research on the spending patterns of Baby Boomers, and the results really challenge some assumptions we have held. Not all Boomers…
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Phillip Atchison Insights

What is a Cybrid and how are they changing retail?

Up until now, generational age brackets have been defined by historical events like the post WW2 baby boom (Baby Boomers), but with newer generations now seemingly stuck with cryptic Orwellian labels like Generations X, Y,…
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Phillip Atchison Insights

3 Key Insights from the The Content Marketing Institute’s 2015 B2B Report

With the release of The Content Marketing Institute’s “B2B Content Marketing Benchmarks, Budgets and Trends” report for 2015, our Charlotte marketing agency gained a tremendous amount of actionable insights that validate both our own content marketing strategy and…
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Phillip Atchison Inspiration

Magical Packaging Flies Off the Shelves

What a brilliant packaging solution for a fairly humdrum consumer product. Unlike conventional adhesive tape that stands out due to its glossiness, Scotch’s Invisible Tape mends paper tears without adding the obvious edges. So the designer…
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