Author: Phillip Atchison

Phillip Atchison Insights

A B2B Brand Voice for People to People

There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term…
Continue Reading
Charlotte branding agency
Phillip Atchison Insights

4 Content Marketing Resolutions for 2019

They say more than half of all New Year’s resolutions fail, but that’s likely due to people setting unrealistic goals. If you want to lose weight or drink less in the coming year, you’re facing…
Continue Reading
Phillip Atchison Agency

The Sweet Taste of Victory … and Beer

Last night at the fifth annual Beer & Branding competition, Chris Cureton, a senior art director at our Charlotte branding agency, took home top honors in the design showcase portion of the event. Held annually in…
Continue Reading
Phillip Atchison Insights

Content Marketing that Cuts Through the Noise

Do you remember when business success depended on a company’s ability to sell products, influence prospects, inspire investors, build categories, grow market share, and drive revenue? Well all those things are still essential in today’s increasingly competitive globalized…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026