Author: Phillip Atchison

Phillip Atchison Inspiration, Trends

Real men don’t wear leggings or tights. But they do wear meggings and mantyhose.

Our Charlotte marketing agency has recently been doing a ton of insight gathering and strategizing around the legwear category in ladies apparel. Especially the upwardly trending leggings and tights segments. The hosiery department is no…
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Phillip Atchison Agency

My Childhood Walmart in Ruston, Louisiana

“Why do I drive a pickup truck? What am I supposed to haul my dogs around in, a Rolls-Royce?” – Sam Walton Before there were cavernous Sam's Clubs or gleaming 24-hour Walmart supercenters or a…
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Phillip Atchison Agency

Meet our Charlotte ad agency’s wordsmith and strategy guru

With a BA in English and an MA in Cultural Anthropology, Phillip initially planned to pursue a Ph.D and become a professor. But he quickly realized he liked writing incisive strategy briefs and award-winning headlines…
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Phillip Atchison Insights

Insights From a New 2012 Shopper Engagement Study

There’s no denying a shopper’s path to purchase is considerably different today than it was a decade ago. With the advent of smartphones, shopping apps, mobile coupons, and a plethora of other innovations, how can…
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