Author: Phillip Atchison

Who Made That Pantone Chip?

If you've ever worked in advertising, graphic design, apparel, or dozens of other aesthetically-inspired fields, then you know how important a role the Pantone color system plays. After all, one designer's concept of "taupe" is…

Get Your Grape On At Charlotte’s Hippest Retail Wine Experience

If you drink wine, you live in Charlotte, and you appreciate white-hot retail shopping experiences, then you should pay a visit to the Winestore. Usually, it takes quite a bit of knowledge and experience to…

Marketing to Baby Boomers

An American turns 50 every seven seconds. There are 76 million of Americans age 50+ out there right now. Trillions of dollars of spending power is in their hands. So what’s new when we’ve been…

Real men don’t wear leggings or tights. But they do wear meggings and mantyhose.

Our Charlotte marketing agency has recently been doing a ton of insight gathering and strategizing around the legwear category in ladies apparel. Especially the upwardly trending leggings and tights segments. The hosiery department is no…