Author: Phillip Atchison

Phillip Atchison Trends

Say hello to the Mandroid – Old Spice’s newest pitchman

With a comically crude humanoid reminiscent of something the Jawas on Tatooine might have assembled, the Old Spice “Mandroid” will be popping up in a variety of channels this summer to promote what might be the first…
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Phillip Atchison Insights, Trends

Remember when a store was a place where you just bought things?

Obviously, you can still find plenty of good old-fashioned retailers where the sum of the experience is almighty commerce. From the dusty disarray of a big box merchant’s “stack ’em high, let ’em fly” environment to the glass…
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Phillip Atchison Inspiration, Trends

Creativity isn’t about the end product, but the process of making it.

That was our Charlotte, NC, marketing agency’s big takeaway from this fantastic new short film created by Liberatum, directed by Pablo Ganguli and Tomas Auksas, and presented by illy. Featuring 21 artists and cultural figures…
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Phillip Atchison Insights, Trends

5 green packaging trends that are here to stay

Looming climate change global environmental instability are becoming nearly impossible to ignore these days, and consumers have taken notice. With demand for sustainably-conscious products and product packaging constantly increasing, retail brands from Coke to Calgon have begun to…
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