Author: Leslie Kraemer

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Leslie Kraemer Agency, Insights

Get the White Paper: 4 Affordable Marketing Research Methods

Let’s be honest. Marketing isn’t about your company’s products or services. It’s about shaping perceptions, fighting to break through the clutter, and figuring out a way to stay top of mind. To help determine what attitudes and perceptions your…
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Leslie Kraemer Agency, Insights

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…
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Leslie Kraemer Agency

2015 Fashion Trends

With all the 2015 spring Fashion Week action wrapped up (London, Milan, Paris and New York), we know what the 1% will be wearing this year. Now it’s time to help a more egalitarian retailer…
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Leslie Kraemer Agency

The Blanket With Sleeves Leaves Some Consumers Feeling Deceived

If you’ve ever stayed up too late  making bad television choices…or have lain on the sofa during the day feeling too sick to do anything else but watch daytime television (which doesn’t give much choice in…
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