Author: Leslie Kraemer

Social Media Thanks Moms

We live in a society of social media. It’s how we get our news and entertainment. It’s how we stay in touch with friends and family. And it’s become a part of our career progression…

Art for Good

As a resident of Charlotte’s “Final Frontier” of development, my heart aches as I watch the deforestation taking place around me. While I hate to see the destruction of the beautiful forests, I really hate…

The World Cup offers big marketing opportunities – with even bigger challenges

Let’s face it. When it comes to global marketing opportunities, the World Cup makes the Super Bowl look like a high school football playoff game. This year, 108 million people watched the Super Bowl. During…

What happens to shopping malls when shoppers stop coming?

Exactly what you expect.  Places that were once filled with bright storefronts, music, loud shoppers and bubbling fountains become transformed into eerily empty halls that suffer from years of neglect and vandalism. We’ve seen it happen…