Author: Leslie Kraemer

Leslie Kraemer Inspiration

A Design Icon Passes on to that big Studio in the Sky

Massimo Vignelli, an Italian-born designer whose iconic subway signs, business logos (American Airlines), shopping bags (Bloomingdales), books, and furniture became reference points of daily life and touchstones in modern design, passed away this week. He…
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Leslie Kraemer Inspiration

Simplified Big Brands

We’ve all seen how a brand can start to simplify it’s identity as brand recognition becomes universal – the ubiquitous Nike swoosh and the iconic Target bullseye for example. In his ‘Big Brand Theory’, designer…
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Leslie Kraemer Agency

Warning: DANGEROUSLY high levels of cuteness at our Charlotte marketing agency

We have some proud parents at our Charlotte ad agency, and here they are with the adorable objects of their affection. On the left is Pixel, the new puppy of our senior designer Jessica. This little…
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Leslie Kraemer Inspiration

Celebrating Cinco De Mayo Like an Adult

Cinco De Mayo falls on a Monday this year, and although that may not be conducive to multiple margaritas or shots of Patron, it shouldn’t mean the day should go uncelebrated. Check out these oh…
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