Author: Leslie Kraemer

Simplified Big Brands

We’ve all seen how a brand can start to simplify it’s identity as brand recognition becomes universal – the ubiquitous Nike swoosh and the iconic Target bullseye for example. In his ‘Big Brand Theory’, designer…

Warning: DANGEROUSLY high levels of cuteness at our Charlotte marketing agency

We have some proud parents at our Charlotte ad agency, and here they are with the adorable objects of their affection. On the left is Pixel, the new puppy of our senior designer Jessica. This little…

Celebrating Cinco De Mayo Like an Adult

Cinco De Mayo falls on a Monday this year, and although that may not be conducive to multiple margaritas or shots of Patron, it shouldn’t mean the day should go uncelebrated. Check out these oh…

Movies need designers too

Working in the world of Charlotte ad agencies for the entirety of my career, sometimes I forget about the other worlds in which designers work. So when I stumbled upon this interview with Annie Atkins,…