At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
As a part of our new bg brand refresh, we wanted to enhance the experience of our space as well, so we reached out to Carolina Urban Lumber to create a custom conference table. It was…
A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual.…
Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
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