Category: Inspiration

Increasing Our Brand Experience with a Custom Scent

A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual.…

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
Charlotte marketing agency

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…
Charlotte branding agency

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…