Category: Inspiration

From Red Hot Irons to Subtle Line Forms

Check out the power of branding in the new 2022 Annual Logo Trend Report. Remember those old Westerns where cowboys pulled a hot iron from the fire and branded cattle? While livestock branding today involves…

bg for the Win!

Cheers to bg for going 4 for 4 in this year’s ARC Awards, winning a gold, two silvers, and one honors in the world’s premier annual report competition. Congrats to our talented corp com team and…

be genuine. be graphic. be gutsy.

Tell genuine stories. Say it clearly and boldly. And don’t be afraid to take a few risks in order to stand out. To embody our new mantra, we emblazoned it on type-inspired t-shirts, which you…

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…