Category: Inspiration

Bailey Guthrey Agency, Inspiration

be genuine. be graphic. be gutsy.

Tell genuine stories. Say it clearly and boldly. And don’t be afraid to take a few risks in order to stand out. To embody our new mantra, we emblazoned it on type-inspired t-shirts, which you…
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Phillip Atchison Agency, Insights, Inspiration

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
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Bailey Guthrey Agency, Inspiration

A New (Environmentally) Friendly Office Addition

As a part of our new bg brand refresh, we wanted to enhance the experience of our space as well, so we reached out to Carolina Urban Lumber to create a custom conference table. It was…
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Bailey Guthrey Agency, Inspiration

Increasing Our Brand Experience with a Custom Scent

A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual.…
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