From Red Hot Irons to Subtle Line Forms

Check out the power of branding in the new 2022 Annual Logo Trend Report.

Remember those old Westerns where cowboys pulled a hot iron from the fire and branded cattle? While livestock branding today involves less dramatic methods such as ear tagging or radio-frequency identification (RFID), your logo serves the same purpose. Imprinted on your products, your website, and every other touchpoint, your graphic mark is the most direct and powerful way to communicate ownership. It can tell the world (which is full of potential customers) who you are, what type of product or service you sell, and what benefit you offer consumers.

The right logo says everything important without saying a word. It connotes feelings of honor, trust, pride, excellence, and integrity. It conveys a series of benefits and values in ways that a crack team of copywriters could only dream of. And a well-executed mark establishes a powerful bond between a company and its community of fans, friends, critics, allies and champions.

To recognize and showcase the best corporate identities created every year, the Annual Logo Trend Report serves as the definitive identity resource for designers, creative directors, and brand managers. In this year’s report, more than 35,000 logos were submitted to from more than 200 countries, and a panel of judges selected the best of the best for inclusion in this prestigious publication.

Our Charlotte branding agency loves to explore this collection both for inspiration and to take a deeper dive into exciting logo trends and emerging styles. If you work in the world of design – or have a product or service you need to (re)brand – you should definitely take a look.



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