Category: Insights

Leslie Kraemer Insights, Trends

IKEA blurs the line between its print catalog and its customers’ smart phones

In 2013, Ikea jumped into the world of augmented retail reality, when it released a companion app to go with its catalog — giving Swedish furniture fans access to bonus digital content related to products shown on…
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Phillip Atchison Insights

Top 10 Legal Defenses for Mayor Cannon

In light of the recent allegations leveled against the Queen City’s new mayor, the copywriting department at our Charlotte ad agency took a short break from client work to respond with this satirical and fictional…
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Phillip Atchison Insights, Trends

10 things we learned at EuroShop 2014, the world’s biggest retail trade fair

This year at Düsseldorf’s EuroShop, the massive (triennial? — next one is in 2017) Global Retail Trade Fair, there were over 2.200 exhibitors from 57 countries spread across 16 halls. To give this year’s event a…
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Leslie Kraemer Agency, Insights

Charlotte ad agencies, capitalized billings, and confusion.

Our Charlotte marketing agency regularly submits our annual billings to the Charlotte Business Journal for inclusion in their annual Book of Lists under the “Largest 25 Charlotte Advertising Agencies” category. Even though birdsong gregory is a smaller, more…
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