Category: Insights

our charlotte marketing agency loves plated

Busy foodies put their money where their mouths are

If you’re a double-income household with no children or a with young children, you statistically find food subscription companies like Plated or Blue Apron very appealing. These two start-ups have the biggest market share of this rapidly…
our charlotte marketing agency loves catalogs

Start the presses: shoppers still love looking at catalogs

According to the Direct Marketing Association (DMA), the number of catalogs mailed in 2013 increased slightly to 11.9 billion, after years of steady decline (2014 numbers are not yet available). While that figure is about 60% of…

The bg idea factory: a look inside and out.

When you’re a small Charlotte branding agency, it’s usually more convenient to travel to clients for meetings and collaborative working sessions. Unfortunately, that means our sleek, modern, architecturally designed space gets taken for granted by…

A traditional/digital advertising mashup: the benefits of adding Pandora to our tactical mix

Our Charlotte marketing agency has added Pandora advertising into our media mix this year as part of some ongoing work with Rack Room Shoes, and this streaming service’s capacity for behavioral targeting is really paying…