Category: Insights

The bg idea factory: a look inside and out.

When you’re a small Charlotte branding agency, it’s usually more convenient to travel to clients for meetings and collaborative working sessions. Unfortunately, that means our sleek, modern, architecturally designed space gets taken for granted by…

A traditional/digital advertising mashup: the benefits of adding Pandora to our tactical mix

Our Charlotte marketing agency has added Pandora advertising into our media mix this year as part of some ongoing work with Rack Room Shoes, and this streaming service’s capacity for behavioral targeting is really paying…

The Ice Bucket Challenge – Social Media Genius or Slacktivisim?

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Packaging Success Clear As Day

Here at our Charlotte packaging design agency, we understand the value of a package. We know that its more than just a vehicle for the product, but that it’s also an opportunity to gain attention…