Category: Insights

Why Do Infographics Make Great Marketing Tools?

With all the competition for consumer attention on the web, it takes more than just creative wording to capture eyeballs. Visual content is at an all-time high, and social media sites that focus exclusively on…

3 Key Insights from the The Content Marketing Institute’s 2015 B2B Report

With the release of The Content Marketing Institute’s “B2B Content Marketing Benchmarks, Budgets and Trends” report for 2015, our Charlotte marketing agency gained a tremendous amount of actionable insights that validate both our own content marketing strategy and…

6 Ways to Optimize Your Company’s LinkedIn Profile

It’s hard to pinpoint the moment LinkedIn began its evolution from a schmoozy cocktail party for HR recruiters and job applicants to the premier social network for consuming and sharing professional content. Maybe it was…

WFU’s Center for Retail Innovation – a great resource for retail marketers

North Carolina has one of the nation’s most renowned education systems, and in addition to providing employers in Charlotte with a pipeline of skilled men and women, it also offers Charlotte marketing agencies the opportunity to participate…