Category: Insights

our charlotte ad agency loves timberland
Phillip Atchison Insights

Timberland Uses Shopper Insights to Launch a Big Brand Reboot

Timberland, the outdoor brand best known for its sturdy tan nubuck boots enveloping the the feet of hip hop icons, is in the midst of a hugely successful turnaround after years of lackluster sales. Timberland’s revenue was basically flat…
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Leslie Kraemer Agency, Insights

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…
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Phillip Atchison Insights

Manufacturing a Strong Brand

At birdsong gregory, we enjoy working with the many industrial manufacturing companies based in and around Mecklenburg County because so much opportunity exists to help them develop stronger brands. According to Deloitte’s Global Benchmark Study,…
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our charlotte marketing agency likes publix
Phillip Atchison Insights

Publix Brings An Employee-First Culture To The Carolinas

As the Great Grocer War heats up here in the Carolinas, it remains to be seen whether Publix’s “people-first” culture will provide an advantage on the battlefield, but in an industry with razor thing margins, this Lakeland, FL…
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Wishing you peace and joy this holiday season!
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