Category: Insights

birdsong gregory
Leslie Kraemer Agency, Insights

Get the White Paper: 4 Affordable Marketing Research Methods

Let’s be honest. Marketing isn’t about your company’s products or services. It’s about shaping perceptions, fighting to break through the clutter, and figuring out a way to stay top of mind. To help determine what attitudes and perceptions your…
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our charlotte ad agency loves timberland
Phillip Atchison Insights

Timberland Uses Shopper Insights to Launch a Big Brand Reboot

Timberland, the outdoor brand best known for its sturdy tan nubuck boots enveloping the the feet of hip hop icons, is in the midst of a hugely successful turnaround after years of lackluster sales. Timberland’s revenue was basically flat…
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Leslie Kraemer Agency, Insights

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…
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Phillip Atchison Insights

Manufacturing a Strong Brand

At birdsong gregory, we enjoy working with the many industrial manufacturing companies based in and around Mecklenburg County because so much opportunity exists to help them develop stronger brands. According to Deloitte’s Global Benchmark Study,…
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