Insights Archives - Page 12 of 32

Digital Annual Reports: 5 Things to Consider

If you still think of a company’s annual report as a stodgy regulatory requirement that wraps a 10K in between a few pages of color photography and predictable headlines, you need to think again. With its…

Leslie Kraemer Agency, Insights

Get the White Paper: 4 Affordable Marketing Research Methods

Let’s be honest. Marketing isn’t about your company’s products or services. It’s about shaping perceptions, fighting to break through the clutter, and figuring out a way to stay top of mind. To help determine what attitudes and perceptions your…

our charlotte ad agency loves timberland

Phillip Atchison Insights

Timberland Uses Shopper Insights to Launch a Big Brand Reboot

Timberland, the outdoor brand best known for its sturdy tan nubuck boots enveloping the the feet of hip hop icons, is in the midst of a hugely successful turnaround after years of lackluster sales. Timberland’s revenue was basically flat…

Leslie Kraemer Agency, Insights

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…

Category: Insights

Digital Annual Reports: 5 Things to Consider

Get the White Paper: 4 Affordable Marketing Research Methods

Timberland Uses Shopper Insights to Launch a Big Brand Reboot

5 things I learned as a judge at WFU’s Marketing Analytics Summit

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