Category: Insights

Leslie Kraemer Insights

5 Essential Steps For Effective B2B Social Media Marketing

There’s no shortage of social media campaigns in the B2C world, and stand-out efforts (like Coca-Cola’s Share a Coke campaign*) have succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking behind them. The business…
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Phillip Atchison Insights

The Influence of Branding on Business-to-Business Decision Making

It’s a common misperception among both B2B companies and Charlotte marketing agencies that building strong brand awareness and loyalty is somehow less important than for consumer brands. Studies show that many business-to-business CEOs view marketing as the…
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Phillip Atchison Insights

Does Generation X Suffer From Middle Child Syndrome?

Beginning in the 20th century (and maybe before), generational identities became a very effective way to divide people up in order to better sell us things. As a member of Generation X, however, I have a gripe with the…
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Phillip Atchison Agency, Insights

Digital Annual Reports: 5 Things to Consider

If you still think of a company’s annual report as a stodgy regulatory requirement that wraps a 10K in between a few pages of color photography and predictable headlines, you need to think again. With its…
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