Category: Insights

charlotte marketing agency
Stacey Graf Insights

Is AmazonSmile really something to smile at?

This year, Amazon launched a new program called AmazonSmile, which allows buyers to donate a small percentage of their purchase(s) to a charity, or charities, of their choice. The catch? Really, there isn’t one, unless…
Continue Reading
Leslie Kraemer Insights

5 Essential Steps For Effective B2B Social Media Marketing

There’s no shortage of social media campaigns in the B2C world, and stand-out efforts (like Coca-Cola’s Share a Coke campaign*) have succeeded on Twitter, Instagram, Facebook, YouTube and other sites because of the fresh thinking behind them. The business…
Continue Reading
Phillip Atchison Insights

The Influence of Branding on Business-to-Business Decision Making

It’s a common misperception among both B2B companies and Charlotte marketing agencies that building strong brand awareness and loyalty is somehow less important than for consumer brands. Studies show that many business-to-business CEOs view marketing as the…
Continue Reading
Phillip Atchison Insights

Does Generation X Suffer From Middle Child Syndrome?

Beginning in the 20th century (and maybe before), generational identities became a very effective way to divide people up in order to better sell us things. As a member of Generation X, however, I have a gripe with the…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
September 21, 2026
thumb
Three ARC Awards for birdsong gregory
September 20, 2026
thumb
We Made the List! Again!
September 14, 2026