Category: Agency

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Why Your Brand Needs a Good Tone of Voice

The right brand voice can make all the difference in how people experience and feel about your business. It will enhance and reinforce your positioning in subtle yet critical ways. And it will help close…

The Pros and Cons of Logo Loyalty

Bank of AmericaAs a Charlottean who works at an uptown Charlotte marketing agency, I am inundated with bank corporate offices, none bigger than Bank of America. We see this logo and name on every block…

A Windy City Covered in Green

As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I…

ProMat 2019 – Where my Girls at?

Last week, I was fortunate enough to attend ProMat 2019 in Chicago. With over 45,000 attendees (and growing), ProMat is one of the the leading supply chain and logistics trade show in North America. While…